In early February, the Daily Telegraph in London reported that 40,000 people in Britain signed up for a pilot program called the Big Switch, in which the collective purchasing power of consumers will be tested.
British Energy Secretary Edward Davy called the bulk buying of energy "a game changer," producing lower energy bills for consumers.
The newspaper reported that this is the first time collective purchasing of energy has been tried in Britain. The consumer advocacy group "Which?" is handling the purchase. When enough consumers have signed up, Which? will put the energy usage contract up to a reverse auction (whereby the generator offering the lowest electric rates gets the contract).